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transportation leaders In california

Ronald's Interviews

JIM MADAFFER

former politician, veteran public affair executive, part of the California transportation commission road task force and CEO of Madaffer Enterprises

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  • IDEAS AND INNOVATIONS:

    • ​“Automation adds more efficiency to more cars on the road. In 20 years or sooner it will be illegal to drive on the freeway if your car is not a fully automated vehicle. One way we can lower congestion is to put housing near transit centric areas to incentivise the use of public transit.” â€‹â€‹

  • BARRIERS TO IMPROVEMENTS: 

    • ​“California has not been friendly for testing autonomous vehicles, and we could probably see more innovations if we get out of the way. There are also environmental regulations, cost of land, cost of construction, local government opposition, and there will be those who don’t want to spend money on improving our infrastructure.”

  • POLICY RECOMMENDATIONS :

    • ​“Bike, and rideshare incentive with local government policies that are funded through state and federal governments. Moving forward, the government should embrace all forms of transportation that take cars off the roads, make local transit free, and facilitate the development of housing in major corridors through better land use planning.”

  • CLOSING STATEMENTS:  

    • ​“To overcome barriers we need time, technology changes our world and improves our efficiency. Pushing for cities to incentivise the use of transit is a start, like building housing near major transit corridors.” 

HASAN IKHRATA

EXECUTIVE DIRECTOR OF SAN DIEGO ASSOCIATION OF GOVERNMENTS

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  • IDEAS AND INNOVATIONS:

    • "One of the things we're doing in San Diego that could be helpful is using deployed technology advancements. Building an operating system for transportation in all options. Build an app... where residents can push a button on their phones and easily select, pay, and get an estimate of the mode of transportation."

  • BARRIERS TO IMPROVEMENTS:

    • "We have become the bedroom community for Orange County and Los Angeles. We don't have enough jobs to support people who want to work and stay in the Inland Empire. High paying jobs are lacking. Our strong alliance in warehousing is a challenge and it needs to stop. We have to find an new, urban system that fits the Inland Empire."​

  • POLICY RECOMMENDATIONS​:

    • "Well, we need more density​. We need a different land use. For the last five decades, Southern California (including the Inland Empire) has been reliant on the car... We shouldn't continue building out, we should build up. We need to build the infrastructure needed to attract jobs, so we can have a better job and housing balance."

  • CLOSING STATEMENTS:

    • "Regional leaders have to make sure there is access to transportation for all income categories and all people. You have to invest in transportation so it's accessible to everyone. Every single resident, regardless of what mode of transportation they take, need to feel like they can get from point A to B easily. We need to price the system right so all people have equal access."

Melissa's Interviews

Jennifer's Interviews

Kjeld Linsted 

Vice President of Product for NoTraffic

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  • INNOVATIONS:

  • “Roughly in the last ten years or so a ton of investment in developing new technology to make care safer, easier to produce, and ultimately drive themselves. Now, most of that technology has developed exclusively on the vehicle side and very little on it has transferred over to infrastructure. So take advances and machine learning that has come out of autonomous driving space and apply it to traffic signals. In the same way, we are trying to give car eyes so really just aiming for the infrastructure to match the capability of these vehicles that are able to talk to each other. Which allows the infrastructure to be part of that conversation. ”

  • " These technologies are helping reduce delay as much as 30-40% which means we are taking these developed technologies around the country and applying them here in the Inland Empire. Reducing delay also means reducing the cost people are spending like the cost of emissions and time waiting. Therefore, making a measurable impact here in the inland empire. "

  • BARRIERS TO IMPROVEMENTS:

  • "Based on my work experience in different areas, innovations are challenging on a personal level because it's adding on to technology or a new technique to an existing problem when dealing with the problem. We are now asking the people who have to tackle the problem to shift their ideas which can be quite difficult. One of the barriers is finding the approach in which does not push people aside but educate them and help them take advantage instead of resisting projects."​

  • IDEAS:

  • "There are multiple studies in both universities and federal level which talk about the cost of traffic congestion. Those cost comes from several different places but if you think about the traffic process for example people waiting at red lights or waiting for each other on the freeway all of that delay has a substantial cost to those drivers and society. If you think about those two hours you spend driving back and forward to work for instance it is time you are not getting paid for, time away from your family, not doing your hobbies, not exercising, etc. so there is an economic cost to that time. Also, consider the wear and tear to your vehicle, fuel cost, and other secondary health consequences. We know that Southern California tends to have poor air quality especially around freeways or busy intersections all of these consequences you can turn into an economic calculation and see the heavy burden traffic has on individuals."

  • CLOSING STATEMENTS:

  • "Whether you are commuting or not everyone is affected by it. In our company, we are using new technology and approaches to elevate the level of technology that is applied to this problem, therefore, making a difference in the real world."

Natalie's Interviews

David Pickeral 

Co-Founder & Chief Business Officer at Parkofon

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What are some of the issues that prevent smarter transportation?

  • Transportation is such a larger task to conduct since the I.E. covers so much land.

  • Connecting all forms of transportation (mirco-transit, mass transit, railroads, good transportation, etc.) is a hard task to do simultaneously.

  • Inland Empire is the hub of moving resources throughout the country so our dependency on transportation is vital to our economic prosperity. 

What are some innovations that you'd like to see in the Inland Empire? 

  • Location-based services are essential in connecting all these modes of transportation together. 

  • "Smart Trucks" - through the use of location-based technology and wifi to connect multiple trucks through one truck, reducing the need of multiple trucks doing independent trucks taking more lanes in the freeways.

  • bus rapid transit, converting the median of the freeways into high capacity rubber tire trains, would dismiss the need of building more railroad infrastructure. 

  • Charging vehicles by where and how they drive instead of fuel tax; essentially making incentives to commercial drivers to drive during low hours of the freeway.

  • Instead of bus routes cities use micro-transit; you have smaller vehicles to do point-to-point travel, much like a hybrid of uber and public transit. 

What are the restraints particular to the Inland Empire?

  • Physical geography is a massive restraints. 

  • Regional Government vs. Sacramento. 

  • Money and dealing with the fragmentation of the resources that's allotted in Southern California. 

Any policy recommendations? Advice to all levels of government in California? 

  • Sacramento can't run everything, there needs more emphasis on regional government work and to be more interconnected with private organizations. 

  • There needs to be more focus on policy works that connects cities together on planning transportation. 

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